CROWDSOURCING
Crowdsourcing is the process of obtaining needed services, ideas,
or content by soliciting contributions from a large group of people,
and especially from an online community, rather than from traditional employees or suppliers.
This process is often used to subdivide tedious work or to fund-raise startup companies and charities, and can also occur offline. It combines the efforts of numerous self-identified volunteers or part-time
workers, where each contributor of their own initiative adds a small
portion to the greater result.
The term "crowdsourcing" is a portmanteau of "crowd" and "outsourcing";
it is distinguished from outsourcing in that the work comes from an
undefined public rather than being commissioned from a specific, named
group.
TRUECALLER
Truecaller announced its first partnership
with a social media network for Indian users only. The Sweden-based
global crowdsourced directory said the partnership would allow its users
to make connections with a person’s Twitter account. This connection
will enable users to tweet to or directly follow a person through the
Truecaller app, a move it claims will “lead to a more robust social
experience for millions”.
This social integration is
something that has drawn mixed responses from users and critics of the
platform where users voluntarily submit their entire contact list — and
access to much more — to the service provider.
While
some like 22-year-old engineering student Nitesh Chakraborthy feel it
has increased the “creepiness factor” of the service that he has been
using for almost a year, and that it would be better as a standalone
directory service, others feel that given the way cloud-based services
function today, there’s hardly cause for alarm. These debates on privacy
notwithstanding, Truecaller’s growth in India has been quite
phenomenal.
22 million users
In an email interview with The Hindu,
Alan Mamedi, CEO and co-founder of Truecaller, says that in the three
years since its introduction in India, the service has been able to
register 22 million users.
This accounts for more
than 55 per cent of its users worldwide. No less than half the global
weekly additions to the service (around 1 million) are from India.
“This is because in areas where there are large numbers of prepaid
users, there is a need for a service that actually solves a problem. We
find the emerging markets very exciting and we’ve realised the
importance of our service in these markets...they literally represent
the next billion users,” says Mr. Mamedi and added that while the
service is available in 30 languages, there are plans to add Indian
languages.
What is Truecaller?
For the
uninitiated, Truecaller is a smartphone-based service that was founded
in 2009 and introduced in India a year later. What it offers is very
similar to what your good ol’ phone directories offer, but it stands
that model on its head. While your old school phonebook perhaps sourced
the inventory of listed numbers from various teleservice providers,
Truecaller uses your phonebook. The reverse look-up service is
crowdsourced, so if you sign up for the service it copies your entire
contact list and stores it in its global database.\
The Tech Works
Truecaller
maintains that there is a lot of obfuscation on how exactly the service
works. Mr. Mamedi explains that in the backend, the service calculates a
users’ people graph within less than a second to make the search
experience as accurate as possible. In fact, this is not very different
from what Facebook or Whatsapp does.
“We do this
with an advanced in-house technology which is based on various open
source platforms. Truecaller uses your contact list to form your social
graph. It creates a relevant Name Search and People You May Know
function.”
Mr. Mamedi clarifies that the service only
accesses the phone numbers in the contact list. Going by that logic,
getting a reverse look-up service in exchange for your contact list
appears to be a fair trade-off. But sceptics disagree that the trade-off
is that simple.
Hacked in July
Warning bells
were first sounded in July this year, when word got around that a hacker
group, the Syrian Electronic Army, had broken into the Truecaller
database. While the company acknowledge the hack, it was quick to put
word out that only tokens — a unique lock for each user — were
compromised and not actual lists. They also clarified that the database
does not have any sensitive information such as passwords or credit card
information. Mr. Mamedi insists that it was the website that was hacked
and not the app, so though it was “unfortunate, information remained
safe”.
Truecaller’s propaganda notwithstanding, users
who have paid attention to the fine print — and some have installed the
service anyway — will tell you there is enough in the ‘terms of
service’ that users have to ‘accept’ before signing up to make one
uncomfortable.
This reporter found that under the
title ‘App permissions’ that is a prerequisite to the installation, the
app asks for multiple access permissions: among these are access to
storage, to disable your screen lock, modify or delete contents of your
External SD card, read your text messages and social information, find
accounts on the device, allow controlling of vibrations and preventing
phone from sleeping and access to network communication.
These
issues surrounding privacy and data ownership was flagged by Infosys
co-founder S. Gopalakrishnan at a recent conference on ‘Legal issues
pertaining to cloud computing’.
He pointed out that
in exchange for a service, people have become comfortable with the idea
of uploading entire contact lists, and more.
“People
simply click ‘agree’ on these licence terms without as much as reading
the fine print or worrying about the larger legal implications and
risks. In the case of Truecaller, the fact that its database was
compromised made people sit up and notice,” he said, advocating strict
regulation in case of services where identifiable attributes of
individuals are made part of a database.
‘Problematic’
Sarath
M.S., a member of the Free Software Movement of Karnataka, says that
this is problematic from the data privacy point of view. He raises the
large question of data ownership and control, and points out that given
it isn’t free software it is difficult for users — even tech-savvy ones
like him — to find out what the app does with the data while on the
mobile.
“The problem starts with the fact that the
data is uploaded to their servers. Another issue is that such huge
database (around 450GB) of centralised accurate private information is,
in advertising terms, big money. So it gives immense power to the owners
such data, which is the fundamental problem here.”
Mr.
Sarath says that it is cause for concern that user in trying to make
their tech lives convenient are casual about the security of their data
and devices. "This is what services like Truecaller exploits.”